Building Websites is fun, Part 3

Building Websites is fun, Part 3

In these times, many business owners want to grow their business, and they want to grow their business fast. Today, because life, business and the internet are all closely related, I want to discuss the idea of using internet based options which may help you to grow your business, a bit like thinking outside of the box, if you will. I believe that knowing how to build websites is a key skill and expertise that many business owners should consider when looking at ways to grow their businesses fast.

Because I want to explore each idea or tip separately, this will be a series, this is part 3. Part 2 is here.

If you want to grow your business fast, you are in the right place for ideas and suggestions.

SEO and the new generic top level domains (gTLDs)

In a lot of cases, people find websites when they use search engines, like Google and Bing. In the last few years, a lot of new generic top level domains (gTLDs) have become part of the web scene. More and more well known businesses are now using web domain names in these new generic top level domains.

An example of one of these new top level domains is the dot GREEN generic top level domain. General Motors, a large Corporation is using the domain. Another example of one of these new generic top level domains is the dot XYZ top level domain. Google’s parent company Alphabet Inc is using the domain. Many more examples are now part of the web scene of today.

Today, I want to focus on search engine optimization, also known as SEO and the new top level domains. Search Engine Optimization is very important to websites.

There is a mistaken belief that the search engines do not drive traffic to websites because that website is using one of the new generic top level domains. This is not correct. Very loosely speaking, search engines actually drive traffic to websites, based on the quality and the uniqueness of the website content, not on the name of the generic top level domain.

This is what a Google said in a recent blog post:

Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

In a nutshell, Google treat a new gTLD (for example, dot xyz) in the same way that they treat dot com. This is what Google says. Having noted this, my suggestion is that when you can, buy a dot com, however if you can not, you can then look at the new generic top level domains. Always good to have options, even if you do not use them.

Basically my suggestion is that when you can, buy a dot com domain. However if it is not available and you feel the domain name is really good, rather than spending money trying to buy that domain name from the current owner, who may have brought it for flipping purposes, consider buying a domain in the new generic top level domains. The money you save stays in your pocket for you to spend in other ways. 🙂

For instance a few weeks ago, I wanted a certain domain name. For the sake of this example, the name of the website I wanted is, I actually wanted a different one however it is possible if I wait long enough that the owner of the one I wanted will let it expire, than I can jump in and buy it for less than $10 from my domain name supplier, Domain Cost Club.

Anyway back to my story, the dot com name was already taken, and a message was displayed on the top right of the website when I went to visit it. Something like the following:

Buy this domain

The owner of is offering it for sale for an asking price of 4000 EUR!

Due to my membership of Domain Cost Club, I actually brought for $1.24
I therefore saved at least 3998 EUR!
This translates to US$4537.33 with today’s exchange rates!

As Google’s article says that they treat all generic top level domains the same, there was no need for me to actually buy the dot com name, as Google search treat both and aaaaaa.xyx the same. 🙂
Better the 3998 EUR or US$4537.33 in my pocket.

Knowing that Google treats both generic top level names the same, saved me a whopping 3998 EUR or US$4537.33 🙂

Now that you know, goodness knows how much money you will save knowing this. Happy days indeed. 🙂

Related Offerings

I recommend the following two related offerings. Know that in both cases, I am a paid happy customer of both for some time. If I was not, they would not be mentioned here. 🙂

If you want to buy domains at cost and/or earn money, have a look at Domain Cost Club. You can read my review of Domain Cost Club here.

If you want to learn more about blogging or affiliate marketing, have a look at Wealthy Affiliate. You can read my review of Wealthy Affiliate here.

If you want to grow your business fast, become a member of one of both of the offerings above and start referring others to one or both of them. This is a great practical approach to kick start the process to grow your business fast.

Any questions about Domain Cost Club or Wealthy Affiliate?

If you have any questions about Domain Cost Club or Wealthy Affiliate or would like to offer any Domain Cost Club or Wealthy Affiliate insight you have gotten over time from your own personal life story, please leave a comment below. I would like to hear about it.

8 thoughts on “Building Websites is fun, Part 3”

  1. Hi David,
    Thank you for writing this article, I’m pretty new to website building.
    I’ve been wondering about all these new domains coming on the scene and how relevant they are.
    I will always try to get the .com if at all possible but if I can’t I won’t worry about it too much.
    Sounds way better to save a lot of money and get one of the new domains.


    • Hi Randy,

      Some people would have you think that having a dot com domain name is very important. It is important, and if you can get your dot com of choice name, grab that domain name when it is still available. However if it is not available, and if the current owner of the dot com is asking for a lot of money, with the new generic top level domains available, you have the option of using one or more of the other generic top level domains. Having the option is important. People are starting to see well known businesses use these new generic top level domains and that will also help.

      When you are looking for your domain name supplier, I recommend Domain Cost Club. You can see my review of Domain Cost Club here.

      Kind Regards,


  2. information is key! I like the part when you were passion about seo and traffics and after it when on the price of the website and that my friend is part of growing a business knowing all those terms and how to use them to make: crossing finger real profits!

    • Hi Alan,

      Yes, information is key. I wanted to clearly show to my readers that if you are looking for a dot com name and it is already taken, even if the current owner is willing to sell it to you, you could spend a lot of money in that process that you did not have to spend.

      I would not be impressed if I had purchased that particular dot com domain name from its current owner for 4,000 Euro or US$4,500.33, only to find out that Google would still give me the same ranking, because it is high quality unique content of the website that is really important in Google’s eyes.

      So yes, information is key.

      Kind Regards,


  3. Hi David,

    Thanks for this article about the new domain extensions. New ones seem to be popping up all the time. It is my understanding that businesses are being allowed to create their own domain extensions now. So, it seems like a domain extension can be just about anything these days.

    Even so, I am still more comfortable using the dot com extension because I feel that it is the more professional extension and it is trusted as well.

    I think it will be hard to keep up with them all now!

    Thanks for the great information. It was well organized.


    • Hi Verna,

      New domain extension names are popping up all the time now. Yes, some businesses have their own extension now, a bank in the United Kingdom comes to mind. That business could be paying a lot of money just to have and use that domain extension names, they could buy a large number of dot com domains, if they are still available, so it is really a marketing thing for them along with it also being a security thing.

      Thanks for your comments.

      Kind Regards,


  4. I only became hip to the value of domain names recently when I heard about a 12 year old kid making a million off of a single flip. That perked my attention. I had a hard time finding a domain for my website but I managed to squeeze out a couple. Do you think were just going to move into .net and .org domain names? If so it looks like there is plenty of room in a suffocating .com space.

    • Hello Steven,

      I think that coming up with domain names for websites is exciting and interesting.

      My take is simple, grab dot com names if you can, and only as a fall back, if the dot com name is not available, grab it in one of the other ranges, looking at dot net and dot org and also dot xyz, along with loads of other dot extension names, some of which explain what the website is all about.

      It was just last night, that I grabbed another four dot com domain names. I had a very interesting time coming up with the names, which I think are really good. Because I am a paid up member of the Domain Cost Club, and because I use privacy services, I saved at least $40, so I am very happy indeed.

      The new extension names are starting to become more familiar in the domain name industry, which makes it a good time to become a paid up member of Domain Cost Club, especially if you already have a few domain names, because you will see the value.

      Kind Regards,


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