Building Websites is fun, Part 3
In these times, many business owners want to grow their business, and they want to grow their business fast. Today, because life, business and the internet are all closely related, I want to discuss the idea of using internet based options which may help you to grow your business, a bit like thinking outside of the box, if you will. I believe that knowing how to build websites is a key skill and expertise that many business owners should consider when looking at ways to grow their businesses fast.
Because I want to explore each idea or tip separately, this will be a series, this is part 3. Part 2 is here.
If you want to grow your business fast, you are in the right place for ideas and suggestions.
SEO and the new generic top level domains (gTLDs)
In a lot of cases, people find websites when they use search engines, like Google and Bing. In the last few years, a lot of new generic top level domains (gTLDs) have become part of the web scene. More and more well known businesses are now using web domain names in these new generic top level domains.
An example of one of these new top level domains is the dot GREEN generic top level domain. General Motors, a large Corporation is using the generalmotors.green domain. Another example of one of these new generic top level domains is the dot XYZ top level domain. Google’s parent company Alphabet Inc is using the abc.xyz domain. Many more examples are now part of the web scene of today.
Today, I want to focus on search engine optimization, also known as SEO and the new top level domains. Search Engine Optimization is very important to websites.
There is a mistaken belief that the search engines do not drive traffic to websites because that website is using one of the new generic top level domains. This is not correct. Very loosely speaking, search engines actually drive traffic to websites, based on the quality and the uniqueness of the website content, not on the name of the generic top level domain.
This is what a Google said in a recent blog post:
Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.
In a nutshell, Google treat a new gTLD (for example, dot xyz) in the same way that they treat dot com. This is what Google says. Having noted this, my suggestion is that when you can, buy a dot com, however if you can not, you can then look at the new generic top level domains. Always good to have options, even if you do not use them.
Basically my suggestion is that when you can, buy a dot com domain. However if it is not available and you feel the domain name is really good, rather than spending money trying to buy that domain name from the current owner, who may have brought it for flipping purposes, consider buying a domain in the new generic top level domains. The money you save stays in your pocket for you to spend in other ways. 🙂
For instance a few weeks ago, I wanted a certain domain name. For the sake of this example, the name of the website I wanted is aaaaaa.com, I actually wanted a different one however it is possible if I wait long enough that the owner of the one I wanted will let it expire, than I can jump in and buy it for less than $10 from my domain name supplier, Domain Cost Club.
Anyway back to my story, the dot com name was already taken, and a message was displayed on the top right of the website when I went to visit it. Something like the following:
Buy this domain
The owner of aaaaaa.com is offering it for sale for an asking price of 4000 EUR!
Due to my membership of Domain Cost Club, I actually brought aaaaaa.xyz for $1.24
I therefore saved at least 3998 EUR!
This translates to US$4537.33 with today’s exchange rates!
As Google’s article says that they treat all generic top level domains the same, there was no need for me to actually buy the dot com name, as Google search treat both aaaaaa.com and aaaaaa.xyx the same. 🙂
Better the 3998 EUR or US$4537.33 in my pocket.
Knowing that Google treats both generic top level names the same, saved me a whopping 3998 EUR or US$4537.33 🙂
Now that you know, goodness knows how much money you will save knowing this. Happy days indeed. 🙂
I recommend the following two related offerings. Know that in both cases, I am a paid happy customer of both for some time. If I was not, they would not be mentioned here. 🙂
If you want to grow your business fast, become a member of one of both of the offerings above and start referring others to one or both of them. This is a great practical approach to kick start the process to grow your business fast.
Any questions about Domain Cost Club or Wealthy Affiliate?
If you have any questions about Domain Cost Club or Wealthy Affiliate or would like to offer any Domain Cost Club or Wealthy Affiliate insight you have gotten over time from your own personal life story, please leave a comment below. I would like to hear about it.